Hey! I'm Troy

An attribution obsessed marketer, Porsche enthusiast, sometimes photographer, and unverified Salsa King of the South.

A short story about me,
thinking and craft.

I am Troy Hall. Energetic marketer who understands consumer behavior and has an obsession for understanding return on advertising spend. Proven history of building teams that focus on attribution models. Sometimes I take photos of cars. Unverified "Salsa King of the South".

What I Like!

Advertising

Cars

Photography

My Experience

Senior Director, Advertising

Jan 2018-Present, Service King

  • Lead advertising team focused on attribution and return on advertising spend. After 24 months our team increased ROAS by 12x.
  • Increased ROAS from 2x to 14x by prioritizing intent-based channels while reducing spend by 46%.
  • Leveraged CRO to drive 18% more customer phone calls YoY, contributing $2.2mm in additional revenue.
  • Expanded our advertising attribution model that increased our revenue contributions by 10%.
  • Lead projects to optimize our website for more conversions while maintaining our organic rankings.
  • Responsible for strategic direction in planning, developing, implementing and evaluating digital strategies across media, creative, and website experiences.
  • Partnered with Human Resources to launch recruiting campaigns that increased bottom funnel applications by 45% while reducing CPA by 88%.

Director, Advertising

Jan 2016 - Jan 2018, Service King

  • Lead advertising team responsible for media, local listings, community management, and social media.
  • Partnered with Bill Gray (Ogilvy & Mather) to develop a key attribution model by focusing on strong KPI's and implementing tracking on all possible channels.
  • Prioritized our focus on Local Listing accuracy which drove listing accuracy up to 92%.
  • Launched internal campaign to raise more than $120,000 for our charity partners at The National Breast Cancer Foundation.

Dallas

Texas

214.697.3059